140+ Inspirational Content Ideas to Fill Your December Marketing Calendar

According to statistics, 92% of Americans plan to celebrate the major December holidays, including Hanukkah, Christmas, and Kwanzaa. This is great news for eCommerce, as people will shop for gifts. National Retail Federation statistics say, consumers plan to spend an average of $900 on the winter holidays. Two-thirds of that amount will be spent on gifts and the rest on food, candy, decorations, and greeting cards.

People are ready to spend, so eCommerce businesses should help them choose products. They also need to get customers in the holiday spirit. Physical stores solve this task by decorating storefronts, creating an ambiance, and playing appropriate music. eCommerce businesses create a festive vibe through the website design and marketing campaigns. This article provides tips on creating a catchy campaign across all channels. We've also included interesting topics for December promotions because the month is not just about Christmas.

Top 12 December Campaign Tips

No matter what holiday you'll focus on this December, the following tips will give you some creative impulse to get inspired.

Watch the size though, as too many heavy images may distort the message layout. You can also add an animated image to the widget to attract visitors' attention.

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It's not that you have to squeeze all the above into one email. Choose one or two ideas that resonate with the message of your campaign this season and pick the right template that would fit them best. You can find one in our platform as we have 1450+ email templates you can use for free and fill with your content.

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And now, when you’re armed with all the basic insights into cool marketing content ideas, check this list of events, small and big, local and international, to put all the above into practice. We don’t recommend bombarding your customers’ inboxes every day, but a relevant reminder applicable to your business is always to the point. After all, Christmas isn't the only occasion to reach out in December.

Holidays to Look for in December

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Best December Campaigns and What to Learn from Them

If you know when and what to write but still don’t quite visualize the final picture take a look at the below examples. You’ll see an idea of how different elements may work in one campaign. It’s not necessary to incorporate them all — choose those that resonate with your brand and established communication pattern.

Hanukkah

Hanukkah is the Jewish holiday that has the second name — the Festival of Lights. It lasts for eight days, during which people traditionally exchange gifts and warm wishes. The holiday is associated with family values, so make your Hannukah campaign as friendly-looking as possible.

They've got the job done:

Key elements:

Key elements:

Christmas

Christmas has long become an international holiday celebrated by almost everyone, regardless of religious beliefs, location, age, and nationality. You don’t need to know the Bible by heart to make gifts to your friends and family, bake traditional cookies, or decorate your house with elves and angels.

They’ve got the job done:

Key elements:

Key elements:

Start thinking about your December campaign ideas in advance so that you can prepare them without any rush. From the list below, choose the messages that are right for your business and audience. Analyze your past campaigns to see what messages have resonated with your customers and use them in an updated form.

Develop a design for each campaign that can be used across all channels with slight modifications. For example, the most complete version of the design will be used in the email campaign. A smaller version of the main banner can be added in web push, mobile push, in-app messaging, app inbox, and rich messages. Use widgets to attract your website visitors to big promotions such as New Year's and Christmas sales. This tool allows you to communicate with all audiences as it does not require opt-in to receive messages.

If you want to learn how to combine all your channels into a single platform to maximize the benefits of omnichannel communications, contact our specialists today. They'll be happy to show you how the Yespo CDP solutions can help you grow your business more efficiently.

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