170+ Christmas Email Subject Lines Your Customers Will Love

Choosing a perfect Christmas present is a challenge for many customers. As a result, marketers make good use of this common problem by impressing subscribers with discounts and promotions that will make their lives easier. In other words, they treat Christmas madness as a way to boost brand revenues. However, the competition goes up as well.

Thus, to gain a competitive advantage, the offers that the company sends by email or other channels ought to be captivating. Perhaps, the best way to accomplish this would be to use a subject line that is centered around Xmas and surrounding holidays.

Take a bite out of our complimentary holiday email subject line buffet 2023 — craft your own attention grabbers! In this manner, you can send out your email campaigns to boost your company’s presence and revenues.

Spread Warm Wishes 

A simple holiday greeting subject line may be just the way to go with a simple and minimalistic message. Such emails aim to set the mood and spread holiday cheer rather than force into purchases. Don't think that simple means boring: less can be more.

Send Gifts and Bonuses 

Use holiday email subject lines to get straight to the point with what you have to offer this holiday season. Although Christmas isn’t all about shopping, customers expect some lucrative offers from you. Promo codes, discounts, gifts for friends, free shipping, and delivery are more than welcome, so don't keep silent about your hot deals.

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Help Solve Customers' Problems

The holiday season is a busy time for everyone. People look for special and unique Christmas gifts, try to come up with original greetings, figure out what to wear for a party (even if it's online), what to cook for dinner, how to decorate for Christmas, and how to fit the Christmas mood this hard year. Give your subscribers a reason to buy from you by offering solutions to their shopping problems, paired with a gift, discount offer, free shipping, or anything that would simplify their holiday routine.

One obvious problem is related to finances. In the holiday season, the majority of customers desire to provide thoughtful presents without going over their budget. In the upcoming Christmas season, make things simpler for them. Share ideas for presents suitable for a variety of budgets (for instance, presents less than $25). A Christmas newsletter is an excellent approach to disseminate your present lists that are friendly to one's wallet. 

Here are some subjects you may use to let them know you’ll solve their problems with your email.

Design Gift Guides

Among the most difficult aspects of the holiday season is locating the ideal present for beloved ones. Why not spare the trouble for your subscribers?

Consider incorporating a detailed gift guide into your Christmas email marketing campaign. Your clients will appreciate the effortless way in which you exhibit your merchandise. Come up with corresponding subject lines.

Share Magnificent Annual Results

Christmas occurs towards the end of the calendar year. Now is the moment to reflect on the preceding months and anticipate the upcoming year.

Consider incorporating an annual summary in your Christmas email communication. Kindly provide any significant achievements that you or your customers have attained. Christmas is replete with sentimental memories, therefore, do not hesitate to express gratitude to your clients for accompanying you on your path.

Be in Their Shoes

Customers are tired of bad news and seek entertainment and fun, no matter where they stay, whether they have someone to celebrate with or not. Smart mentioning of current challenges will show your audience you live on the same planet. Some people have to stay at home for various reasons (e.g., falling sick). You may cheer them up by offering original packs of goodies like wine or DIY kits. Maybe a new personalized outfit will do. Let them feel special this night!

Bring Them Together Around the Cause

Christmas is a period characterized by the act of bestowing gifts. Additionally, it is an opportunity to contribute and make a positive impact. During this Christmas season, consider collaborating with an organization or cause that holds significance for both you and your business.

Utilizing a Christmas email campaign is an effective method to inform your clients about the cause and motivate them to provide their support.

Think of Last Minute Christmas Email Subject Lines

The fear of missing out, a.k.a FOMO, is an extremely useful tool when it comes to driving conversions. Just make sure your holiday subject lines for Christmas emails don’t feel too pushy — those would hurt your business at any time of the year.

Whether you have put off sending your Christmas email till the last minute or have a last-minute email scheduled to target people who procrastinate, these subject lines will help you generate a feeling of urgency in your recipients. 

Add Holiday Emoji to Your Christmas Email Subject Lines

Holidays are probably the best time for brightening up your subscribers’ inboxes with some festive emojis. Sometimes, a picture can be worth dozens of words.

And by the way, the most popular holiday emojis are already incorporated in our email editor — you can add them to your happy holiday email subject line in one click. Avoid adding sensitive emojis or coming up with too many of them (like more than two in a line).

Offer Free Shipping or Delivery

Offering free shipping is a great way to win over clients this holiday season. There's no better way to make an impression on consumers and set yourself apart from the competition than this.

Among the many Christmas shopping incentives offered by online retailers, free delivery was deemed most important by 91% of buyers last year.

Use your Merry Christmas email campaigns to promote free shipping so you don't lose out on these discounts.

Think of Inclusive Holiday Greetings

Keep in mind that not everyone celebrates Christmas. You’re most likely to have customers from lots of different religions and backgrounds, including those with no religion. Exclusive greetings like Merry Christmas, Happy Hanukkah, Yule Blessings or Happy Kwanzaa might delight customers who actually celebrate that holiday but at the same time alienate those who don’t. Consider using inclusive neutral wishes like Happy Holidays or Season’s Greetings instead.

On the other hand, using neutral and politically correct messages can still backfire if your subscribers cling to more traditional greetings. Holiday email marketing is indeed a gamble. How to win it? Segment your contacts by preferences. For example, you could discreetly ask your subscribers to share their beliefs and greetings of choice. Another option is to track your subscribers shopping behavior and use the results to build relevant segments. This way, you’ll be able to protect yourself from sending a Merry Christmas! holiday email to customers who only buy kosher products from you.

 

Say No Word About Christmas

As people’s inboxes get overwhelmed with Christmas emails, they may start feeling like holidays are being shoved down their throats. A quite peculiar way to stand out during the holiday season marketing buzz is not to speak about the season at all.

Send Post-Christmas Emails

Even after Christmas is over, you can continue nurturing your customers with offers and discounts. People are keeping their eyes out for after-Christmas deals, so why not give them some?

Create Urgency

The fear of missing out, a.k.a FOMO, is an extremely useful tool when it comes to driving conversions. Just make sure your subject lines for Christmas emails don’t feel too pushy — those would hurt your business at any time of the year.

No doubt, December is the most wonderful time of the year for email marketing. Your customers are on the “nice list,” for sure. Thus, make the most of Xmas email marketing campaigns. Your return on investment from email marketing will increase if you send your clients the warmest Christmas wishes, offers, or ideas to help them get through their shopping, such as a detailed gift guide. Don’t forget about attractive subject lines!

The process of coming up with the most appropriate subject lines for your Christmas emails does not have to be a burdensome one. Boost the effectiveness of the Christmas marketing initiatives for this year by combining your marketing skills with our suggestions.

Greetings and best wishes for the holidays from everyone on the Yespo team!

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