A high-quality customer base is one of the key conditions for successful email marketing. And the easiest way to collect it is through website subscription forms. They can be static (built-in) and popup widgets.
The advantage of popup widgets is that they attract attention. Some users are annoyed by such elements of the custom interface, but if you set up the display conditions correctly and do not overuse the widgets, you can avoid negative effects.
Previously, we revealed how to use widgets for ecommerce. Now, we will talk about the services that can help you build it.
Criteria for choosing services for popup forms
A company can create a popup using its own programmers or hire a contractor. However, today there are many special services that offer quick setup of popups. On such platforms, you can find various designs of subscription forms and the opportunity to conduct A/B testing, set up targeting, integrate with your email marketing service, etc. However, you will definitely have to pay for advanced functionality.
You should pay attention to the following nuances when choosing a service:
- options for placing the popup on the page and the conditions of its display;
- availability of a library of templates and options for implementing various design solutions (for example, whether you can create a popup in the corporate style of the company or upload your own images and fonts);
- integration with your email marketing system (whether there is a direct integration or additional tools that can be used to set it up);
- the cost of using the service.
We've reviewed the capabilities of several companies that offer a subscription form creation. Once you familiarize yourself with a brief description of each, it will be easier for you to make a choice for your site.
Yespo
The builder for creating subscription forms (widgets) is available for free to Yespo CDP users. You can choose one of the options:
- inline;
- popup;
- floating box;
- floating bar.
The inline form can be placed inside any element on the required page of the website.
A popup form pops up on top of the main content of the page. The site visitor will not be able to interact with it until they close the window with the subscription form.
The floating box appears in the bottom corner of the screen and does not interfere with the user's interaction with the website content.
The floating bar is located at the bottom or top of the screen in its entire width and does not overlap the content of the website.
The widgets you create in the editor are already adaptive and display seamlessly on mobile devices. Here's how the same popup looks on different displays (mobile version is on the right).
You don't need the programmers to place the widget on your website. All you need to do is install the Yespo script on your website to make the form appear on it.
Design
There are various settings available in the widget builder that will help you to make a form in the style of your website. First of all, you need to decide on the location and content of the element. Whether it will be placed vertically or horizontally, with or without a picture, and whether it will have accompanying text. You can also customize:
- form style (choice of 5 options: classic, minimalist, decorative, soft, modern);
- button color (gradient or solid fill, with or without a shadow);
- background color;
- text style, color, size, and placement (+ underlining, italics, shading, etc.).
Working with the builder is intuitive and easy – just drag and drop the necessary blocks on the workspace and customize them. If you want to add an image to the form but don't have a suitable one, the system has a library with collections of illustrations, abstract patterns, and icons.
Additional features
Collecting and using data
Yespo CDP collects, stores, and updates the data of all contacts who sign the form in contact cards. This data can be used for omnichannel communication in 7 channels:
- web push
- mobile push
- SMS
- Viber
- App Inbox
- In-App
In addition, you can set up an automatic welcome email series for customers who subscribe to your newsletters via the subscription form. All you need to do is create an email or several emails, set up a workflow, and link it to the required subscription form. The system will then send messages to new contacts automatically.
Performance data for each widget is collected and updated in real time. The number of subscriptions, interactions with the form, and even tracking of widget revenue – all of this you can see in one system.
Targeting
In Yespo CDP, you can set up detailed conditions for how and when your form will be displayed on the website. For example:
- When to show
- Frequency of display
- When to stop showing
- On which pages
Importantly, you can choose the segment of users who will see your widget on the website.
Multilingualism
You can create a multilingual popup in Yespo CDP. When displaying the form, the language will be determined by the "lang" attribute in the html tag. If it is not specified, the browser language is used. For identified visitors whose information is available in the contact card, the language is selected based on the corresponding field value.
А/В testing
With Yespo, you can perform A/B testing of your widgets to find the best form for your website. You can test not only different content, such as images or text but also different types of widgets, such as popups and floating bars, etc.
Other types of widgets
In Yespo, you can use the same widget builder to create not only subscription forms to collect contacts of new website visitors but also survey forms. They allow you to get additional data from subscribers. For example, you can ask about a customer's birthday, children, or pets. All collected information is recorded in the contact card.
You can also create a launcher that will be linked to your subscription form. The launcher does not prevent visitors from interacting with your website and allows them to open the form at a convenient time.
To inform identified and anonymous website visitors about company news or discounts, devote them to a specific product category, or involve them into interaction, you can create an informer in the Yespo builder.
If you need to verify your website visitors by age, you can add an age gate widget to your website. It will block the website content until the user clicks the confirmation button.
Claspo
The service offers a drag'n'drop editor for creating various types of widgets, including subscription forms. You can add images, manage text and button settings in a few clicks.
The service allows you to create 3 widgets for one website for free to test the functionality.
Design
All elements of the form layout can be customized. In addition, the company can create branded widgets.
If you do not have your own images, the editor has a stock of images and icons. To make it easier to create the form you need, Claspo offers more than 700 widget templates for any purpose.
Forms are created already adaptive, but you can edit the desktop and mobile versions separately if you wish – define the alignment of elements, font size, etc.
Additional features
Claspo allows you to define the conditions for displaying the subscription form on your website in detail. For example, set up:
- show frequency (1 time, 1 time per session, 1 time for a specified number of days, no limits);
- demonstration to users of a certain device type (desktop, mobile, all);
- when to show (spent the specified time on the site in seconds, scrolled the page by 10% or more).
The service allows A/B testing of widgets and tracking their effectiveness using built-in analytics and Google Analytics.
Claspo can be directly integrated with a number of services, such as ESP and CRM.
Plerdy
This service offers a free option for using the subscription forms, as well as three pricing plans: Startup, Scale, Thrive. For the free mode, there is a limit on the number of views of the website's pages.
Design
Users can choose from several types of forms for communicating with customers:
- popup with a company banner (you can add a picture or GIF animation);
- a shortcut button to call the form;
- widget for getting quick feedback (with emoji);
- a widget for rating a website on a 10-point scale;
- a survey with answer options;
- a form of demonstration of customer activity (for example, how many visitors view the product).
Additional features
You can create popup forms and edit templates in your Plerdy personal account. There you can also configure the conditions for displaying the widget (by audience and device type), and set a timer (after how long the visitor should see the form).
The user will be able to analyze the effectiveness of the display and track the moment when the number of form closures starts to increase sharply. This is a signal that you need to change its placement or set a different trigger time. All collected analytics can be exported in an Excel document or in CSV format.
Integration with Yespo
The service supports direct work with Yespo CDP as well as other systems.
Sumo
The platform allows you to create various types of widgets, including subscription forms. Many email marketers like Sumo because of its free features, although the Free version of the platform includes Sumo's signature on the form. You can remove it in the Pro pricing plan. In addition, A/B testing is available only in this plan.
Statistics are collected and stored in your account for 30 days, but advanced analytics are not available in the free mode. There is no trial period for the paid plan.
Design
The user can choose different types and variants of widgets. For example, there is a subscription form embedded in the body of an article. This is useful for blogs or news and entertainment sites. You can also place the widget at the top or bottom of the page or fill the entire window (welcome mat). By the way, you can create a welcome mat with a CTA button and even a background video.
You can set up different conditions for displaying the popup:
- a second after the website is loaded;
- after the cursor moves to the address bar;
- when the user scrolls through the entire page or half of it.
Іntegration with Yespo
There is no direct integration of Sumo with Yespo, but the connection can be set up using the Zapier service.
Mailmunch
In the Free mode, there are no restrictions on the number of subscribers you can collect using the form. However, the service offers a small selection of templates with Mailmunch branding.
Design
Mailmunch templates can be customized. By working with the background, color of individual elements, and fonts, you can create a widget that matches the style of your website. All templates immediately support display on smartphones and tablets.
Available form types:
- exit popup;
- embedded form;
- overlapping of all content;
- top and bottom panels;
- sidebars.
You can customize their display according to different conditions: when a person leaves the site, closes the shopping cart, after reading all the material, etc.
Additional features
The paid tariff includes detailed analytics, A/B testing, and tracking settings. In addition, the branding of the service is removed from the subscription form.
Іntegration with Yespo
There is no integration with the Yespo system, but it can be connected via the Zapier service.
Privy
The free version is available for websites with up to 5 thousand visitors per month. Dozens of form templates can be customized to match your website design. Integration with Shopify and BigCommerce platforms is supported for free. The service branding is added to the forms.
There is a 15-day trial period that allows you to evaluate the features that you will have to pay for.
Design
In addition to standard options for the placement and appearance of forms, the service offers a gamification element. Customers can leave their contacts and then play Spin to Win.
You can find out how to increase subscription conversion by 5 times if you use the wheel of fortune in this article.
Additional features
The paid plan includes such features as A/B testing, consultations with a business coach, and targeting. In addition, the Privy branding is removed from the templates.
Іntegration with Yespo
There is no direct integration with the Yespo system yet, so Zapier will come to the rescue.
Optimonk
The free version is limited to one website and 15,000 form views. Widgets will have Optimonk branding. In addition, customers are offered four pricing plans: Essential, Growth, Premium, and Master.
You can remove the branding in the Essential version, and A/B testing is also available there.
There is no trial period, but if you pay for the subscription for a year, the company offers a 20% discount.
Design
The paid version of Optimonk provides access to more than 200 templates. Among them are multi-step forms. With the first popup window, you attract the attention of the site visitor, and open the fields for filling in the data in the second or even third window.
The service offers several variants of forms with gamification: wheel of fortune, gift selection, and scratch card.
Additional features
There is integration with Opencart, Shopify, Magento, WordPress, Google Analytics, and many others.
Іntegration with Yespo
There is no direct integration with Yespo, but you can connect through Zapier.
Picreel
The service offers free use of forms for websites with less than 5000 visitors per month. For more features, there is a Business pricing plan.
Design
Users can customize the appearance of forms in the editor – color, fonts, visual effects.
There are different types of subscription forms to choose from, including a full-screen welcome mat and a popup that is triggered when you leave the website.
Additional features
The service supports integration with Shopify, WordPress, Magento, Bigcommerce, and others. In the personal account, Picreel customers will find detailed analytics. It is possible to personalize forms so that they address the customer directly by name (this applies to discount offers, not subscriptions).
You can conduct A/B testing by changing the appearance of forms and text.
Іntegration with Yespo
There is no direct integration, but you can use Zapier.
HelloBar
The service offers to create 10 forms for free with a limit of up to 5000 website views per month. There are four pricing plans, which give you 14 days of free use.
Design
Free plan users can change the size and form of buttons, as well as the transparency of images, but subscription forms will contain the service's branding. More extensive design solutions are available only in paid access. There are many ready-made templates to choose from. Targeting and customization of forms are available only in paid plans.
Additional features
You can run A/B testing once in free access.
Іntegration with Yespo
There is no direct integration with Yespo, but you can use Zapier.
When choosing the best service, consider all the advantages and disadvantages.
Try a trial period in several systems to determine which features you really need and which ones you can do without. Taking the time to thoroughly research the services and compare them in action will help you find the best solution.
Segment the collected contact base by dividing subscribers into groups (age, gender, interests, behavioral patterns, etc.). This will help you to set up personalized communication and make more accurate offers. Using the collected data is easy with the functionality of Yespo Customer Data Platform: create customer profiles, build omnichannel workflows, segment contacts, implement product recommendations in newsletters and on the website.