Using widgets is a promising idea for an eCommerce company. With their help, you can collect user data, increase sales, get feedback, and engage those users who want to leave the website. But how can a marketer effectively use them to drive results? In this article, we have prepared the best widget usage scenarios with their detailed descriptions and examples.

Growing Contact Base

To send offers to the users, the eCommerce company should obtain their contact data first. A subscription form is the most effective and easiest way to do it.

However, most people don't like sharing personal information, so the company needs to explain the benefits of the subscription or offer a bonus. For example, the company can provide newsletter subscribers exclusive access to promotions or better-personalized product recommendations. In addition, you can offer a promo code for free shipping or a discount. According to our experience, the online store increased revenue by 111% by improving the subscription form.

Exit-Intent Popup

An exit-intent popup is an effective way to keep a user who wants to close your site. This is often a window that overlaps other content with an appeal to stay on the site and a special offer or bonus.

A popup appears when a visitor's browser cursor leaves an area of your site. In addition, you can configure the display of such a widget if the user does not take any actions on the site for a certain amount of time.

Statistics show that you can retain up to 15% of site visitors thanks to such popups.

Targeted Offer Based on Customer Data

eCommerce competition grows steadily, so customers make a purchase decision being guided by not only the quality of the product but also by the quality of brand interaction. It would help if you offered something precious to turn a site visitor into a customer and encourage them to purchase. Personalization will help with this goal. According to the survey, 49% of participants said they bought a product that the company suggested as a personalized offer for them.

Widgets allow you to show special offers based on customers' gender, age, or location, increasing conversions. For example, instead of information about a general sale, a clothing store can show women a widget with discounts on female clothing. A pet company can create widgets with special offers separately for cat and dog owners. This is a simple example of using customer data, but you can develop more exciting cases based on any user information.

Segmentation-Based Targeted Offer

If you've implemented basic widget usage scenarios, you can deepen personalization and make targeted widget offers using segmentation. For example, Yespo CDP allows you to customize the display of widgets for specific groups of site visitors based on:

• User browsing history
• Purchase history
• Customer preferences

With the help of segmentation, you can narrow the group of customers and personalize the offers for them more deeply, increasing the likelihood of conversion. For example, you can create a widget for VIP customers or those who constantly choose products from a specific category.

Special Offers Using a Slider

In 2023, marketers try to draw customers' attention to promotional products with bright designs and profitable offers. Doing this with a slider is easier — this widget allows you to show more items at once. For example, a jewelry store can create a widget with new products: rings, pendants, and earrings from a new collection. So, the site visitor can view several products on each slide of the widget and will be more likely to choose one.

Widgets with a Countdown Timer

Time-limited offers are more attractive to customers. Usually, promotions and sales offered by the company are limited in time, but not all customers may be aware of this. An effective way to remind them about a special offer is to add a widget with a countdown timer and information about the promotion. This will help create FOMO and encourage users to follow the link. So, the average conversion rate for widgets with a timer is 14.4% versus 9.8% without such an element.

Behavioral Triggers

Reminding customers about an abandoned action on the website is an effective way to get them to purchase. What's more, the chances of conversion increase if you provide a customer with a special bonus.

So, encourage them to complete their order with widgets that notify them about an abandoned cart, browse, or search. A properly configured popup can reduce the number of abandoned carts by more than 17%.

Cross-Sale Widgets

How do we make the customer buy more? Take care of them and offer to combine the selected product with complementary ones. For example, for online clothing store visitors who have added an item from the "Skirts" category to their cart, you can display a widget urging them to view the "Shirts" category. An appliance store can create a newsletter with accessories for customers who choose a smartphone. The cross-sale scenario is easy to implement with Yespo widgets because the system offers a wide selection of settings for their display.

MustHave use informers to take care of customers and increase conversions. In particular, brand marketers have created widgets that recommend additional products or categories based on the ones the users browsed before. Using Yespo informers helped the company reduce the bounce rate and achieve an ROI of 240%.

Increasing Mobile App Engagement

If you have a mobile app but need to know how to increase the number of active users, consider redirecting your website visitors to an app download page using widgets. As usual, it's important to tell customers why it's beneficial for them to download your app. Maybe, in the app, they can place orders faster, track them more conveniently, or view the latest updates.

Thus, the Fishka loyalty program used the described scenario to attract users to the application and received impressive downloads.

Conclusion

Widgets are an effective tool for attracting site visitors and turning them into loyal customers.

An eCommerce company can use them at all stages of customer interaction — from engagement to retention. You can initiate communication thanks to subscription forms and encourage users to choose a product or service with a slider. Exit-intent popups will help keep a visitor who wants to close the site, and behavioral triggers will encourage them to finalize an abandoned order. The possible scenarios are limited only by the marketer's imagination and business goals.

Widgets allow you to collect customer data, make targeted offers based on it, increase the average order value, and attract companies to the application. Following our widget usage examples will improve the user experience and increase your profits. Start converting more site visitors into customers with Yespo widgets already today!

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