How to create a perfect subscription form

The placement of the subscription form

Highlight the subscription form

To make visitors fill out the form, it is important that they notice it on the site. If your subscription form is easily passed by the visitors - you are throwing money away. So, here are some tips on registration, you can try to attract the attention of visitors to your form:

Separate the form

The description in the form

Clients do not always wish to give their address to third-party mailings and it is important to make it clear that it is profitable for them. You do not have to describe all the advantages of your mailing; it is sufficient to fit everything into one sentence. There are numerous of "free", "unique" and "limited" mailings, so first of all, emphasize the fact that will be useful to your clients.

Contrasting calls to action on the button and title form

Noticeable CTA button gives clients an understanding of what to do on the page. Only testing will tell you what color, shape, the heading will work better for your clients and increase the number of subscribers.

Add bullet points instead of long and tedious descriptions

Give a good reason to subscribe

Add social proof

Visitors are afraid to give their contacts into the wrong hands, but if hundreds of thousands of people have already done it - it's not so scary. The assertion that the client is a part of society dispels fears and clients are willing to give their information.

About the subscription form fields

If you want the client to stay and complete the form, think about little things that irritate you and eliminate them. Here are a few ideas that can help you reduce irritability, and improve the conversion:

Add address verification to the form

To prevent errors in the addresses and telephone numbers (ivan@mail>ru, 098,456,123,458).

In case of mistakes during the filling of the form, the correct fields must be saved, and other fields must be highlighted and explained what should be fixed. Repeated filling of the forms irritates the client and can make him/her unsubscribe. Display mistakes at once in the form, rather than being moved up or down the page.

Make the subscription form shorter

Add the optional fields

Not too restrictive

The inscriptions like: "Enter a password between 6 and 12 characters. Be sure to use numbers and letters, but no characters:?%, *,, &, №, #, etc." repel. Users can have a favorite invented password, which he/she uses on all sites. So why should he/she change it and memorize the new one? Moreover, complex password system is annoying and can cause permanent errors during filling.

Let the clients enter a password, which is convenient to them. The same applies to phone numbers that are often divided into 2-3 blocks.

Stop using CAPTCHA

CAPTCHAs have become a real headache for users, as well as a killer for significant proportion of the conversion. If the picture is poorly displayed and the client is repeatedly wrong when he tries to log in - it can simply make him to unsubscribe.

The layout and other design problems

What is strange here?

Yes, the field has spread throughout the form. A well-designed form must be with smooth, crisp fields and the shape and size of the CTA button should ideally correspond to the length of these fields, or be slightly larger. As an example:

• Look at your form. How will users react better: when the inscriptions are on the left from the fields, above the fields, or at the very line. Select the option that attracts more subscribers.
• Include tips and useful links in the fields, where some people may not know the answer, such as zip code, metro station, etc. You can do it in a drop-down list.
• Do not force to enter the same information twice. If the delivery address and payment is in the same place - you can simply check the box, and do not re-enter data. Pretty bad option:

It would be better to mark what to subscribe to, and not to enter four times the same email. It is unlikely that the same person will be chosen to sign the sections on different boxes.

• Even if after the reduction the form is still long - you can break it into the 2-3 units for easy filling and visual perception.

• It is better to use horizontal blocks with small checkboxes to avoid scrolling down the page to see all the forms and call to action button will always be visible.

The long form is incredibly tiring users and creates problems if it is not properly filled. A small trick: making the form smaller in size but with the same number of fields, the user will feel that he performed less work.

• Leave the link to the privacy policy in the form or on the pages.

This variant is too cumbersome but also has the right to live. The client sees that spam senders will bear responsibility.

And the most important - test your subscription form