130+ Best Valentine’s Day Email Subject Lines

Along with Halloween, Black Friday, Christmas and New Year, Valentine’s Day is a huge shopping event. Starting from late January, people are looking for presents for their friends and family, little gifts for colleagues and something extra special for sweethearts.

Obviously, any brand wants to capitalize on this craving and puts a lot of effort into creating their V-Day emails. However, no matter how good your holiday offer and design are, the user first needs to open the email to enjoy them. And they do it very largely because of good email subject lines.

So in this article, we’ve picked up the best Valentine’s Day email subject lines to help you build a real love story with your subscribers this February.

P.S. If you’re stuck with ideas even after checking the below list, consider using email subject line generators. They won’t give you ready answers but can help to show the direction to move in.

Deals and Discounts

Although love is priceless, gifts do have a price tag. In Valentine’s Day emails, most people would look for a gift or discount, so don't disappoint these expectations.

Fear of Missing Out

Nobody likes missing out on opportunities, so make sure to mention in your Valentine’s Day subject lines that your offer expires in X time.

 

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Gift Guides

A gift guide is a tried and tested method of engaging your audience and a ready content idea on its own. You can create gift guides by price, gender, recipient, product category, bestsellers, etc. If applicable to your brand, consider focusing on holiday-related products like sweets, jewelry, candles, fragrances, romantic getaways, etc.

Holiday Mood

Valentine’s Day isn't about presents only. Spending time with your loved ones is even more precious. Make your Valentine’s email subject lines and messages about having a perfect V-Day experience with close and like-minded people.
Five Ways to Celebrate Valentine's Day

Not a Word about Saint Valentine

Not all of your subscribers may go crazy about February 14. Too aggressive holiday marketing, rebellion against imposed stereotypes, bad past relationships, status of a single — these are the reasons people see V-Day as overrated. For them, consider running a different campaign that has more to do with personal contentment rather than with gift-giving.

Treats for Readers

Besides romantic love, Valentine’s Day also celebrates friendships, family, confidence and all the simple things that make people happy. Make your customers the center of your Valentine’s Day email marketing campaigns and offer them something they personally would love.

Love and Congratulations

Valentine’s Day is a great opportunity to show your appreciation to customers and prospects. Even a simple greeting message can help you establish closer connections with your audience, remind them of your brand, and spread good Valentine’s vibes.

Emojis

Valentine’s Day email subject lines and emojis seem like a match made in heaven. A picture is often worth a thousand words. That said, consider the effect emojis will have on your audience. Too many generic hearts and kissy faces may turn away potential buyers. Think about the unique message you want to deliver in your Valentine’s Day subject line and find a matching emoji to spruce it up.


Finding the best V-Day email marketing strategy and the most effective Valentine's subject lines for your messages is a challenge only you can tackle. Use the above list to inspire your own Valentine’s Day emails, considering the unique wants of your customers and the nature of your business.

If you wish to kick-start your Valentine’s Day marketing campaign, Yespo CDP has everything you need. Our vast library with hundreds of templates will provide you with a solid starting point for your campaign. Our powerful AI editor will help to refine your copy until it’s perfect for your exact audience.

If you don’t want to rely on emails alone – we’ve got you. Our suite of omnichannel tools will allow you to reach your readers in whatever channel they’re actively using.

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