Yespo System Update for December 2024

In this article, we have collected the most important updates to Yespo for December: the ability to edit images directly in the short message editors, optimization of work with widgets and scripts, and much more. You can find previous updates here.

Short Messages

Using Emoji

You can now add emojis directly in message editors:

Editing Image

It is now possible to edit images directly in the editor, for example, change the aspect ratio, adding a background, stickers, etc. After making changes, the image is automatically saved in PNG format.

Workflows

Checking Contact Fields

We’ve added a check to the Condition block, allowing you to route the workflow based on the values ​​in the contact fields, such as age and product preferences.

You can select multiple fields for validation and combine rules using AND/OR operators. The options for validating contact fields are as follows:

Learn more about the Condition block >

New Features of the Update Custom Fields Block

Now, you can assign specific values ​​to numeric fields in a contact card and add or subtract an exact number from an existing value.

There are three types of operators available:

More about the capabilities of this block >

Optimizing the One From Many Block

The CTR of messages in the One from many block is now tracked within the framework of a single workflow to make your communication with subscribers even more effective. Once the best message is determined, it is given priority when sending.

About using the One from many block >

Widgets

Optimizing the Display of Components

We’ve improved settings for checkboxes and radio components in the widget editor:

Using Data Layer

A new type of merge tag is now available in the text widget component — the Data layer. This option allows you to directly integrate dynamic data from your site’s data layer into the widget text. This functionality dramatically expands the personalization possibilities of your widgets and makes it easy-to-use site data to create interactive content: you can substitute a variable to display the product name and price, cart information, or any other text from your site.

Required fields:

  1. The name of the event that will be used to retrieve the data.
  2. The path to the variable in the data layer.
  3. Example value for preview, which makes it easier to configure and test dynamic data.

Operating conditions:

More on widgets >

Segmentation

Advanced Segmentation Capabilities by Regular Dates

For working with regular dates, the X time ago condition has been added, which allows you to take into account events that occurred during a specified period in the past. For example, you can segment contacts whose birthdays occurred within the last X days.

This option will help you create more personalized campaigns by considering events that have already occurred and better engage with your subscribers.

Learn more about segmentation capabilities >

API

Improving the Logic of the Add/Update Contacts Source

Previously, Add/update contacts searched for contacts only by externalCustomerId. This led to cases where the request passed both an externalCustomerId and an email that already existed in the database (but without the externalCustomerId), and as a result, a new contact was created. This resulted in duplicates with the same email but different externalCustomerIds.

Contact search now also includes media channels:

Other Updates

Support for Links Leading to the Mobile App

Now, using associated files, you can set up links that direct users to specific content in your app.

Custom domain setup details >


Want to learn more about the Yespo Omnichannel CDP and our business efficiency solutions? Email info@yespo.io or book a demo

If you are still looking for specific functionality in your account or have questions about working in the system, please contact the support chat.

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