Marketing Event Calendar for February: 85+ Ideas & Great Email Examples

Despite being the shortest month, February is ripe with opportunities for smart marketers to connect with their audience. Everyone is getting ready to launch a Valentine’s Day campaign. And while it will take most of February’s first half, there’s still room to send a clever email here and there throughout the month. Do this well, and your customers will remember you among scores of heart-shaped letters flooding their inboxes this month.

That’s why we prepared this list of February holidays to inspire your future campaigns.

Holidays and Events to Look for in February

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Feb 14

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Feb 15

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Tips to Improve Your February Marketing Results

There are tons of opportunities to connect: you can choose any event suitable for your business and run a promo campaign or publish a corresponding social media post.

However, many brands would foster the efforts to February 14 anyway, so we’ve come up with several content writing ideas to simplify the Survive-Valentine’s-Day challenge. These techniques you can use for other events.

1. Write an appealing subject line

Any email starts with a subject line, and holiday campaigns are no exception. However, the topic is so big, and we have so much to tell about it that we’ve created a separate article on Valentine's Day subject lines.

Spoiler: VALENTINE’S DAY SALE. 100% OFF isn’t the only winning option.

2. Photo contest

People regularly publish thousands of photos online, so this kind of contest is very easy to participate in. Images with corresponding hashtags will drive page views and generate a lot of shares on social media.

3. Competition with a prize for two

Although marketers have been trying to make Valentine’s Day an inclusive holiday celebrated regardless of the relationship status, it still remains the big day for couples rather than singles. So when asking your audience to participate in a contest or challenge with a prize for two, avoid using the word partner, etc., so that anyone can become the second winner: friend, parent, or colleague. The idea is about celebrating love and appreciation in all forms.

4. Social media backup

Spread the word across all the available channels. People from your Facebook or Instagram community may not be subscribed to your campaigns yet, they would like to know if you’re up on something interesting.

5. Send messages through additional channels

To ensure your offer gets in front of people’s eyes, try reaching out through other channels with a description of your offer. While the email may get lost somewhere in the inbox, a push notification or a short text in a messenger app offers you one more chance to reach your readers. Through channels such as web and mobile push, app inbox, SMS, Viber, or widgets, you can create a solid backup plan so you won’t rely on email alone. This is why a solid omnichannel strategy is mandatory for any business nowadays.

6. Run an offline event for the local community

It may be a thematic brunch, garage sale, any kind of contest, non-profit activities, etc. Letting people commit beyond purchases builds stronger brand loyalty and makes people feel part of something bigger than just a sale.

7. Say thank you

If you aren’t planning to introduce any thematic products or run a special campaign yet still want to remind of your existence, send a thank you email. Stick to maximum text and CTAs, and simple and clear design.

8. Include a quiz

As the holiday spirit is spreading, excitement and buying drive are growing as well. A simple quiz on the website or in the email would deliver a bit of entertaining vibes and generate more clicks.

For more useful tips and strategies, see 4 Steps to Creating Valentine's Day Emails Your Readers Will Love. The article contains even more examples and detailed guidelines on how to ace Valentine’s campaigns this season.

It’s vital for marketers to be able to find unconventional approaches. Sending an email on Valentine's Day is an obvious thing, and everyone will do it. But what about coming up with some clever idea on Groundhog Day? National Lashes Day could be a great opportunity for beauty retailers to send an email with a selection of bestselling mascaras. And World Nutella Day is a perfect opportunity to run a promotional campaign for Nutella. With a bit of creativity, you can turn February into much more than just Valentine’s Day.

Now that you have a February event calendar, select the most interesting events for your audience and start developing content. Create each element of the email to quickly grab the reader's attention and encourage them to take action. This primarily applies to email subject lines, as after viewing them, a person decides whether to open the email. By the way, Yespo omnichannel CDP editor has a built-in AI assistant that can create a suitable subject and suggest how to better write the email body text.

To make communication with customers more effective, implement an omnichannel approach. This allows you to send relevant content to users through their preferred direct channels.

If you want to learn how your business can improve customer experience and automate marketing communications, book a demo. Our experienced specialists will show how you can reach your objectives by using the platform's capabilities.

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