You dedicate countless hours and resources to developing concepts, creating communication strategies, writing content, designing visuals, and optimizing pages. But users still don’t stay on your website or app — they browse your products, maybe add a few items to their cart, and then leave.
Seven out of ten visitors abandon their carts without completing their purchases. A practical solution for such cases is the 'Abandoned Cart' triggered workflow. These emails have a 45% open rate — nearly 2.5 times higher than standard ones.
But triggered workflows aren’t just for abandoned carts. This marketing tool automates communication in a range of workflows:
- when a user browses products but doesn’t add them to their cart;
- when they haven’t purchased in a while;
- when a product they viewed is back in stock and more.
Triggered workflow (trigger, triggered communication, or triggered sequence)
is an automatic system response to specific user actions or behavioral changes, enabling timely and relevant user interactions.
These are attention traps set to capture users’ interest at the perfect moment — when they are close to making a decision or, conversely, about to abandon a purchase.
These workflows allow communication with existing and potential customers across messengers, mobile apps, and web pages. With the Yespo Customer Data Platform, users can engage each media channel individually or combine multiple channels within a single workflow to maximize subscriber convenience.
Ranking the Most Profitable Triggered Workflows
We have gathered and analyzed our clients' trigger campaign results to rank the most effective workflows. Below, we’re sharing 10 ecommerce triggers, from the least to the most profitable, along with insights into their purpose and business value.
All of these triggered workflows, along with others, are developed in-house as part of our professional plan. We create workflows and email templates that align with your corporate design and thoroughly test each trigger.
10. “Win-Back Campaign”
The goal is to re-engage inactive visitors, reduce churn, boost loyalty, and increase Lifetime Value (LTV). This workflow reminds users of your brand and offers, encouraging them to return.
How it works in Yespo: this trigger activates if a user hasn’t visited the website or app for a set period (typically 30 days). The message includes personalized recommendations featuring products the customer has viewed before, as well as new items that may interest them. The system also follows a rule to include no more than two products from the same category.
Artificial intelligence generates a range of recommendations based on customer behavior history and the consumer's identified needs and interests
Business value: It’s not just about reminding users of your brand. It’s also about offering them products they’ve previously shown interest in, aligned with their preferences. This increases the likelihood that potential customers will return, engage with your offers, and make a purchase. Such a triggered workflow also helps boost brand awareness.
Keep in mind
When you create a segment for a trigger workflow, you can determine how quickly you want to respond to a user's action or inaction. The optimal period depends on the workflow type.
For some triggers, such as reactivating users, you might choose a month to remind customers who have already distanced themselves from your brand. For others, like an abandoned cart reminder, it's important to act quickly to avoid missing the moment and allow the customer to complete the purchase independently.
Your business type also affects the speed of response. For example, if your products are often bought impulsively, you can set a shorter period. If, on the other hand, your customers usually need to think before purchasing something, your reaction to their action or inaction should be slower.
9. Price Drop for Viewed Items
The goal is to encourage users to return to products they viewed by using a price reduction as motivation.
How it works in Yespo: a trigger activates if a user has been viewing a product but has not bought it within a specified period, and the product’s price has since decreased.
Value for business: this workflow targets users who are hesitant yet have already shown interest in your products. These messages typically become the deciding factor in completing the purchase. This workflow boosts sales, demonstrates care for your customers, enhances satisfaction, and fosters long-term loyalty.
Example: with the "Price Drop for Viewed Items" trigger, ANC Pharmacy Chain brought 5.5% of interested visitors back to the site. Of these, 4% completed a purchase.
8. Back in Stock Notification
The goal is to promptly inform customers when the items they were interested in are back in stock, ensuring excellent service and meeting their needs.
How it works in Yespo: when items that visitors previously viewed become available again, they receive a notification about the restock. In Yespo’s email editor, you can create emails with product cards and CTA buttons, making it easy for customers to purchase what they want quickly.
Value for business: this workflow boosts sales, encourages repeat purchases, and builds trust in your brand. Customers appreciate that your business responds promptly to their needs and provides timely updates on the availability of products they’re interested in.
Example: PUMA used the "Back in Stock Notification" trigger for nearly two years. During this period, over 55% of recipients opened the email, 29% showed interest by clicking the link, and 4% made a purchase.
7. Next Best Offer
The goal is to stimulate additional purchases, giving clients personalized product recommendations that meet their interests and needs.
How it works in Yespo: after a specific period following the purchase (usually 1, 3, 5, or 7 days), the customer receives a message with products frequently bought alongside the purchased item.
Value for business: personalized recommendations help drive additional sales by suggesting relevant products. They enhance the shopping experience by helping customers discover related products they might have overlooked.
Example: the "Next Best Offer" workflow for the everyday goods marketplace MAUDAU showed the following results: 27-33% of recipients opened the email, 3-4% clicked the link, and 2-3% went on to make a purchase.
Useful info
To increase the effectiveness of your triggered emails, you can add another incentive to purchase, such as a promo code, discount, gift, etc.
6. Special offer
The goal is to inform customers about special offers and promotions, keeping them engaged and stimulating interest in your products or services.
How it works in Yespo: the system automatically sends messages featuring promotional products at a set frequency, such as on the first Monday of each month.
Value for business: consistently sending messages with discounts keeps customers interested in your store, boosts engagement, and encourages repeat purchases. This trigger keeps your brand top of mind and helps build a community around your business, as customers follow your offers, share promo codes, and spread referral links.
The ‘’Special Offer’’ workflow works well with such segments:
- inactive customers will feel motivated to visit your site or app and take advantage of special offers;
- regular customers stay interested, engaged, and encouraged to repeat purchases;
- new customers will be motivated to place a second order. Favorable terms after their first purchase help solidify their interest and lay the foundation for a lasting relationship with your company.
Example: in addition to “Win-Back Campaign” “Abandoned Cart,” “New Arrivals,” and “Abandoned Category,” MD-Fashion, the online store for clothing, shoes, and accessories also uses the “Discounts” triggered workflow. After analyzing the results, we found that 39% of recipients opened the email, 6% of whom clicked the link, and 6% of those went on to place an order.
The email is sent to those who have browsed the website in the last week but have not placed an online order during the same period.
Want to implement triggers but need help figuring out where to start?
Check out the Le Gourmet case study and learn how to set up basic triggered workflows in only 40 hours.
5. Price Drop for Products in Abandoned Cart
The goal is to encourage customers to complete their purchase by notifying them of price reductions on items already in their cart.
How it works in Yespo: if a customer adds a product to their cart but doesn’t buy it within a specified period, and the product’s price drops during this time, they receive a notification with the updated information.
Value for business: boosts profits by encouraging customers to return and complete their abandoned purchases. The price-drop notification on items left in the cart acts as an additional incentive, prompting customers to revisit the site and finalize their purchase, which directly increases conversions.
Example: оne of the companies that successfully use the “Price Drop for Products in Abandoned Cart” trigger is MAUDAU. The results from this workflow show that 27-33% of recipients opened the email, 13-18% of whom clicked through to the website. Of those who visited, 6-9% went on to make a purchase.
Try the triggers in action
Book a demo4. New Arrival Announcement
The goal is to encourage engagement among visitors exploring a specific product category who have not yet made a purchase.
How it works in Yespo: when a new item is added to a category that the user previously viewed, they automatically receive a notification inviting them to explore the latest updates.
Value for business: encourages repeat visits and engages customers to explore your product selection. Customers notice that your offerings continue to grow and align with their needs and trends, motivating them to choose your store for their purchases.
Example: Oniks jewelry store uses the "New Arrival Announcement" trigger and achieves excellent results. 39% of recipients opened the email, and 12% clicked on one of the links. Of those, 3% proceeded to place an order.
3. Price Drop for Similar Items
The goal is to offer customers discounted items similar to those they previously viewed, helping them find a great alternative.
How it works in Yespo: if a visitor viewed a product and similar items in the same category and the price range drops within 7 days, they receive a notification about it. However, no notification will be sent if the customer has already purchased the item within 7 days of their last view.
Value for business: increases the chances of sales and enhances customer satisfaction through a personalized approach, offering items that meet their expectations and budget.
Example: Epicenter, Ukraine’s largest non-food retailer, tested the “Price Drop for Similar Items” trigger with impressive results: 25% of recipients opened the email, 6% clicked through to the site, and 7% of those visitors made a purchase.
2. Abandoned Cart
The goal is to remind customers about an incomplete order and offer assistance or additional information to help overcome any barriers to completing their purchase.
How it works in Yespo: if users add items to their cart but don’t complete the purchase within a set period, they receive an automatic reminder with a list of the items they left behind.
Value for business: increases sales by reducing the number of abandoned transactions. Timely reminders about items left in the cart help optimize advertising costs since customers return to the products they’ve already selected, reducing the need for additional campaigns.
Example: Ukraine’s largest online bookstore, Yakaboo, successfully uses triggered workflows to boost conversions and engage customers. One of their most effective triggers is “Abandoned Cart”. The results: 34% of recipients opened the email from the triggered workflow, 13.5% clicked the link, and 15% went on to complete a purchase.
1. Abandoned Browse
The goal is to recapture customers’ interest in products they viewed and encourage them to explore more or purchase.
How it works in Yespo: If users browse products but don’t purchase anything within a set time, they receive a reminder about those items.
Value for business: boosts engagement and conversion rates, showcases a personalized approach, and creates a positive brand experience. This trigger encourages users to keep exploring your selection, which could lead to more purchases or even upgrades to higher-value items.
Example: BAYADERA.UA, an online alcohol retailer, implemented the “Abandoned Browse” trigger. The results: 38% of recipients opened the email, 12% clicked through, and 32% of those went on to place an order.
Additional benefits of implementing triggers with Yespo CDP
You can add as many AI-powered product recommendations to your emails as you like, tailored to each recipient’s interests. This boosts the relevance and value of your offers.
Other message types, like SMS or push notifications, are concise by nature, helping you focus on specific products. You can set recommendation conditions to display items such as:
- the most expensive item in the cart;
- the viewed item with the most significant discount;
- the last viewed item;
- the most popular item in a category of interest to the visitor, and more.
How Yespo Makes It Easier to Work With Triggers
After you activate the professional plan, we send you a technical task with a list of actions to launch triggers. Our team accompanies you at every setup stage to make the process as simple and fast as possible.
If you haven't used Yespo CDP before, you only need to do three basic steps:
- Verify the domain and add sender names.
- Upload contact base.
- Set up web tracking and import a product feed.
Do you want to see how it works?
Book a demoAfter verifying web tracking, our team sets up the project on our end:
- designs an email template for each trigger, styled to match your website;
- enriches the coded emails with dynamic data;
- creates segments for each trigger;
- configures the workflow logic and inserts dynamic data;
- tests all triggers to ensure they work correctly.
Conclusion
Triggered workflows are an essential tool for ecommerce businesses, helping boost sales and build customer loyalty. They act as an automated system that reminds users about your store, products, and special offers at just the right moment.
There is no need to experiment with various marketing tools to drive more sales and engagement—you can implement ready-to-use trigger sequences and be confident they’ll deliver results.
Start using the most profitable trigger workflows today! Fill out the form below, and we’ll provide a free consultation to help you select triggers that maximize your sales and customer engagement.