Your website has solid traffic, but despite all marketing efforts, your conversion rate remains stagnant? Statistics show that more than 97% of visitors leave without making a purchase, which is a familiar struggle for most eCommerce businesses.

How can you ensure that a user doesn’t just visit your website but stays, gets engaged, and finally makes a purchase?

One of the most effective solutions is using widgets. hey help visitors quickly find relevant products or information, offer exclusive discounts, and encourage sign-ups with engaging incentives. Additionally, widgets can reduce bounce rates with exit pop-ups, drive engagement with loyalty programs, social media, and mobile apps, as well as streamline customer feedback collection.

However, traditional widgets may not be sufficient in fostering what truly matters in eсommerce—building an emotional bond with customers.

This is where gamified widgets step in, transforming engagement into an enjoyable experience. They do more than just inform potential customers — they spark interest and encourage engagement with your brand. 

Why Gamified Widgets Work

Around 60% of people said they’re more likely to buy after engaging with gamified content. This approach also shows great results in other areas: gamification increases user engagement by 100-150% and can more than double conversion rates.

What else can gamified widgets do?

1. Reduce bounce rates on the first visit

Users tend to leave a website within just a few seconds if nothing captures their attention. Gamified widgets act as the first hook, keeping visitors engaged. Interactivity creates interest and gives a reason to stay longer, for example, to play a game and find out what gift the scratch card hides.

2. Attract more people to subscribe

Thanks to the interactivity of gamified widgets, visitors are more willing to share their contact details. For example, to participate in a game or claim a prize, users may provide their email, phone number, or other contact information, helping to build a database of potential customers.

3. Increase customer loyalty

Properly designed gamified elements leave a positive impression of the brand. When a user wins a discount or gets a bonus, they see it as a thoughtful reward. This kind of 'focus' fosters an emotional connection with the brand, enhancing the likelihood of repeat purchases.

4. Improve ROI

Gamified widgets achieve higher conversion rates, directly enhancing the effectiveness of marketing campaigns. Investing in interactive elements yields quick returns driven by increased sales and user engagement.

Gamified Widget Ideas for Your Business Goals

These widgets are used in different workflows, customizing them for specific marketing goals and audience characteristics.

Some of the most popular game mechanics include the wheel of fortune, scratch card, and gift.

Such gamified widgets can be easily created using Yespo CDP. Refer to the instructions to learn how.

The following ideas are designed to help you effectively incorporate game mechanics into widgets to achieve your business goals.

Increase the Subscription Base

To attract potential customers, offer to leave an email, phone number, or personal information (name, city, interests, etc.) for a bonus. For example, visitors could spin a wheel of fortune to win a discount on their first order or free delivery. This approach offers value to customers and helps grow your subscriber base.

[Notebook Discount 15% Delivery

Our bonus after your subscription:)

Enter your email to subscribe to our newsletters and get a lovely gift!

Leave your email here

TRY YOUR LUCK ]

Stimulate the First Purchase

Encourage visitors to become customers by offering a chance to win a discount or gift for their first order through a pop-up. This game mechanic will increase the desire to interact with the widget, and a nice bonus can encourage a purchase and create a positive impression of your brand.

[Take the discount on your first order

Enter your email and pop a balloon to win a bonus for your first order

Hours Minutes Seconds

GET A DISCOUNT]

Increase in Sales During Holidays

During holidays or major sales events, you can engage customers with interactive promotional campaigns. For example, users get a chance to win exclusive discounts or bonuses on popular products by spinning the wheel of fortune, which increases interest in your assortment and encourages purchases during special periods.

[Spin the wheel and experience Black Friday luck!

Enter your phone number, spin the wheel, and unlock dazzling Black Friday discounts on an exclusive jewelry collection!

Spin and shine

Earrings Pendant Ring]

Increase in Average Сheck

When customers add items to their cart that reach a certain amount, they become eligible for an additional bonus, such as a free item or a discount. This strategy encourages customers to purchase more to unlock the reward.

 

[Your cart looks perfect

Enter your email to open the gift box and receive a nice surprise.

PICK UP YOUR GIFT]

Boost Sales in a Specific Product Category

Encourage customers to choose products of a specific category with an interactive widget. For example, a mysterious product with a discount is hidden inside one of the three boxes. The widget appears after the user has spent a certain amount of time on the category page.

Motivation to Сomplete the Рurchase

If the customer leaves the cart and returns to the site, a scratch card or other interactive widget can appear. In this case, the pop-up can remind you of the unfinished order and offer a discount or free shipping to encourage you to complete the purchase.

Enhance Loyalty Among Regular Customers

For returning customers, offer an exclusive gamified widget where they can win a special discount or bonus for their next purchase—enhancing their experience and brand loyalty. This positively nurtures a long-term relationship with the customer and increases sales.

[A small thank you for a big customer

Erase the scratch card and find out your bonus towards your next purchase!

SHOW MY PRIZE]

How Our Customers Use Gamified Widgets

VARUS.UA, Yakaboo, and GEPUR were among the first brands to implement gamified widgets with Yespo CDP.

Each of these brands had unique challenges and expectations, and gamification helped them connect with their audience. How exactly did they use the tool? What mechanics did they choose? What results did they achieve, and where did they find value? Learn more below.

VARUS.UA case

From October 24 to October 31, VARUS.UA launched a gamified "Scratch сard" widget in a Halloween style to boost sales and motivate website visitors to use the delivery service.

VARUS.UA is a conscious shopping platform that helps customers choose products conveniently and cost-effectively. The Halloween campaign's main goal was to entertain users and demonstrate that shopping for groceries online with VARUS.UA is fast, safe, and economical.

At the same time, the brand aimed to overcome customer concerns about online shopping, such as doubts about the freshness of products, the quality of delivery, and the convenience of the service. Through the interactive format of the gamified widget, VARUS.UA sought to encourage customers to make purchases and create a positive brand experience for them.

[ERASE YOUR FEAR - CONJURE UP A DISCOUNT!

Enter your email, click the "Conjure" button, and rub the scratch card to reveal your promo code for the discount!

Enter your email for magic

Unlock the Magic]

Why did the company choose scratch cards? VARUS.UA wanted to try new mechanics instead of the familiar wheel of fortune. The scratch card hid a discount — 5%, 7%, or 20% — for an order of 500 UAH and more.

The widget was available to all website visitors on both desktop and mobile, except on the checkout page—ensuring it didn't interfere with the final purchase process. Additionally, a pumpkin-shaped button was integrated into the site, enabling users to activate the widget manually during the campaign.

The gamified widget delivered the following results:

• 55.2% of visitors who saw the widget engaged with it;
• 7.8% increase in the average check.

Yakaboo case

The national book platform Yakaboo set out to expand its customer base and explore new user interaction mechanics. To achieve this, they combined the launch of a gamified widget with their Black Friday announcement.

Yakaboo has successfully integrated gamified elements into emails, delivering strong results. At the same time, the company had experience with implementing widgets, which had been proven to be effective before. So Yakaboo combined these approaches and added game elements to the widget.

[BLACK FRIDAY AT YAKABOO
Don’t miss your chance to grab exclusive discounts of up to 15% on books!
Enter your details and play the game. Simply rub the card to reveal your gift.

Enter your email
Try Your Luck]

The implementation of the scratch card widget took three days. First, we created the design and wrote the text. Then, we tested the mechanics and adapted it for computers and mobile devices. At the final stage, we agreed on the terms of the display and launched the widget.

Initially, the widget operated in two formats: an informer and a pop-up. Analysis revealed that the pop-up format was more effective, achieving a conversion rate that was 1.8% higher. The pop-up was displayed to all visitors who spent more than 5 seconds on the site and was excluded from order-related pages.

Overall, the gamified widget delivered a 1.7% increase in conversions compared to traditional informers. Additionally, inquiries and new contacts in the database grew by 35% compared to previous subscription forms.

As a result, CTR doubled, the number of orders increased by 11%, and revenue increased by 5%

GEPUR case

During the active shopping season, the Ukrainian women’s clothing brand GEPUR launched a gamified widget to enhance its promotional offers.

GEPUR selected the "Gift" game mechanics, believing it to be the most visually appealing for the sales season and the easiest to integrate into the company’s marketing activities.

The primary goal was to attract new website visitors and convert them into subscribers by offering a promo code for a discount on their first order.

[THERE'S A SURPRISE WAITING FOR YOU INSIDE

Leave your email, choose one of the three magic boxes, and get a 15, 20, or 25% discount!]

First, users saw a widget activation button, and upon clicking it, a pop-up appeared with three gift boxes.

[OPEN IT]

The display conditions were as follows:

• only for new visitors;
• on catalog and product pages, starting from the fifth second of the visit or after viewing 10% of the page.

Working in the editor and testing the widget took about 30-40 minutes, excluding custom design, copywriting, and promo code calculation.

According to GEPUR direct marketing specialist, the gamified widget met all expectations. Compared to the static subscription form with a promo code, the pop-up with game mechanics showed better results:

• 9 times more subscribers;
• promo code usage increased 3 times.

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Conclusion

Gamified widgets aren’t just a trend but a proven tool for attracting customers, boosting sales, and building brand loyalty. The success stories of leading Ukrainian eCommerce brands like VARUS.UA, Yakaboo, and GEPUR highlight how interactive mechanics can significantly improve marketing campaign performance.

Stay ahead of the competition, sign up for a Yespo CDP demo, and discover how interactive widgets can help you boost your profits during your next campaign. Fill out the form below, and let us show you how to transform your marketing efforts into an engaging, results-driven user experience.