Over the past eight years, customer acquisition costs have increased by 222%. Traditional methods are no longer as effective, pushing businesses to find more creative ways to capture visitors attention and keep them on their sites. 

One of the solutions to this challenge is gamified widgets. Gamification transforms each interaction with visitors into an exciting game, increasing engagement by up to 48% (or even doubling it) and extending time spent on the site by up to 30%.

Now, gamified widgets are available in Yespo CDP. Integrate them into your Black Friday campaign or other marketing activities to boost revenue.

Read on to learn about the types of new widgets, how to create them, and who they’re best suited for.

Which Gamified Widgets Are Now Available

We’ve introduced three game mechanics—choose your favorite:

• Spin the Wheel
• Gift Box
• Scratch Card

Let’s take a closer look at each widget.

1. Spin the Wheel

The user spins a wheel divided into segments, each corresponding to a specific prize. The thrill of the game and the chance to win something valuable motivate users to participate and share their contact information to claim their reward.

The widget can be configured to allow customers to return and spin the wheel again after a set period, increasing loyalty and encouraging repeat visits.

2. Gift Box

The user can choose one of several prizes hidden in the boxes. After clicking on an image, the gift is revealed, displaying a reward such as a discount, bonus points, or a special offer.

You can also adjust the number of boxes (from 1 to 10) or replace them with custom images. This flexibility allows you to use any visual elements to align the widget with your brand’s style or the theme of your campaign.

This mechanic boosts engagement, enhances customer retention, and encourages repeat visits.

3. Scratch Card

This mechanic is based on the simulation of real scratch-off lottery cards, where users "scratch" to reveal their prize. The scratch card engages more users, increases their interest, and boosts motivation to make a purchase.

How to Create a Gamified Widget

You only need to complete 4 steps:

Step 1: Go to the “Site” → “Widgets” tab and create a new subscription form or request form.

Step 2: Select the type of widget and specify the contact information fields you want to gather.

Step 3: Choose colors and styles to match your site’s design and customize the widget accordingly.

Step 4: Select the desired widget.

All set! Adjust the colors, text, buttons, and sections of the final version to perfectly match your site’s style and make it even more appealing to users.

At this stage, you can also set up custom prize conditions for each widget. You have control over:

• Percentage discount — set any percentage, from 10% to 50% or more.
• Custom prizes — if you want more than just discounts, add personalized gifts, certificates, bonuses, or special rewards.
• Chance to win — adjust the probability of winning to perfectly balance user interest and value.

Who Can Benefit from Gamified Widgets

In short—everyone! :)
Gamified widgets help achieve the following goals:

• Capturing visitor attention
• Building a subscriber base
• Increasing time spent on the site
• Encouraging repeat visits
• Boosting brand loyalty

Anyone can test the new game mechanics, even without a current plan! Create a widget and preview how it will look on your site. To publish it and use it fully, simply select the appropriate plan.

If you’re not yet using widgets — Enable web tracking and choose a plan to access these new features.

If you’re using Yespo’s free subscription forms — Upgrade to a paid plan to boost sales from your campaigns.

If widgets are already included in your plan — Gamified mechanics are available at no extra cost—try them out right now!

If you have web tracking set up but haven’t enabled widgets yet — Just activate the right plan and start increasing your revenue.

And to make implementing gamified widgets and other Yespo CDP tools even more rewarding, grab our secret Black Friday discount of 15% on annual plans. Offer valid until November 29.

Want to implement gamified widgets but still unsure? Have questions about this or any other tool? Book a free meeting with our specialists—we’ll provide all the answers and help you implement the solution you need.

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