Sending emails gives your business numerous opportunities. It’s a good way to welcome new users, promote your products, spread the word about recent activities, build credibility and engage your audience into the conversation with your brand.
And speaking of engagement, in July, my Inbox was full of highly gripping emails. This may be the result of email marketers starting to get prepared for the upcoming Apple Mail Protection Policy. Since starting somewhere from September opens will no longer be the engagement indicator for emails opened in the Apple Mail app, you can already notice the change in the email marketing strategies.
Instead of regular Buy/Shop Now calls to action, now emails offer to share with friends, send gift cards, follow on social accounts, check the fave Insta influencer, etc. That’s a good shift for both marketers and readers. The first will be able to use the click rate as a new engagement metric and use it for multiple marketing purposes; the second will be receiving more diverse content.
#1
Sender: Woops!
Subject & preheader: It’s World Chocolate Day, which means...? – 15% OFF on the finest chocolate French macarons!
Why we like it:
- Incentive in the preheader above the fold.
- Info occasion. When you're selling chocolate, World Chocolate Day is the event a good marketer simply can’t keep silent about.
- Email menu. Instead of enumerating all shopping options (sweets, chocolate, candies, etc.), they added Send E-gift Card, expanding the possibility to interact with the email. Similar tactics may be especially relevant considering Apple Mail Protection.
#2
Sender: Nike
Subject: New looks to get you back in the game.
Why we like it:
- Nike knows how to promote their collections with the help of popular athletes. Not a word about the clothing, patterns, sizes, tech characteristics; the focus is on skateboarder Nyjah Huston. And yet the call to action is powerful – our product transforms the world and you can be part of it.
#3
Sender: Inkbox
Subject & preheader: Here's how to get FREE SHIPPING ? – + We made BIG improvements to our tattoos ?
Why we like it:
- Free shipping explained by location. People are afraid of hidden fees. Clearly specifying the terms of free shipping in the email body and not in small print somewhere in the footer helps dispel such fears.
#4
Sender: Patagonia
Subject & preheader: Activism, joy and resilience – Stories that are giving us hope.
Why we like it:
- Emails by Patagonia have started to resemble emails by National Geographic: good stories, good photos, hot topics. Such content helps gather the community of like-minded people connected beyond shopping and sales.
- Patagonia always provides photo credits and gives short descriptions.
Email Images
Images bring immense value to your emails provided you manage them the right way. In our email editor, you can add different types of visuals, making your messages professional-looking, entertaining and informative.
Read full instructions on how to add a background image to an email and how to embed images in an email properly.
#5
Sender: The Nue.Co.
Subject & preheader: Which stress supplement do I need? – MOOD vs. DISTRESS 360: the difference.
Why we like it:
- Email gamification in action. One of the ways to prolong interaction with the email is to involve the reader into some game, even a simple one.
#6
Sender: Keap
Subject: New Frontiers
Why we like it:
- Storytelling as a promotion tactic. It helps sell any product, from cars to candles.
#7
Sender: Frances Valentine
Subject & preheader: Endless Summer – The Very Best Season
Why we like it:
- The collage style is one of the 2021 main email design trends. It makes the template look like an old-school photo album and activates nostalgic feelings.
#8
Sender: Moment
Subject & preheader: Introducing CineClear UV Filters – Great protection, even greater image quality.
Why we like it:
- Great product photo. A protection filter doesn’t seem to be that good fit to include as the main image to emails. Yet they managed to present it in a way as if it were the most photogenic piece ever.
#9
Sender: Taj Safaris
Subject: Guarding the Guardian | Tiger Conservation – Why and How.
Why we like it:
- Another example of good occasion-based marketing. Apart from accommodation, Taj Safaris also sell outdoor experiences so a series of webinars confined to International Tiger Day is a good way to promote this exact service. Such a campaign isn’t your typical promo so it really stands apart from other hotel emails.
#10
Sender: Bliss
Subject & preheader: TikTok Challenge Time ? – $500 of Bliss Could Be Yours.
Why we like it:
- A combo of a good short subject and preheader that names the challenge and explains what you can get by participating.
- Introduction of a new company platform some users may be unaware of.
- Subscriber involvement through gamification.
- Incentive to produce user-generated content that can be later used as social proof.
Email Automation
When asking people to participate in any of your activities, you can create an automated workflow with a series of invitation emails. It will automatically send follow-ups and reminders only to those subscribers who don’t respond to the first email.
Read a full instruction on how to create a workflow in our platform.
#11
Sender: Goldbelly
Subject: ?Food Hopping in Hawaii—Malasadas + Maui Gold® Pineapples ? Fresh Pacific Seafood!?
Why we like it:
- Original campaign concept by one of our latest discoveries. A food map with local suppliers and their specialties is no less than a plan for a weekend car trip.
- Relevant emoji in the subject.
#12
Sender: Harry’s
Subject: Puzzle professionals, help us out.
Why we like it:
- Invitation to Instagram through gamification.
#13
Sender: Moon Juice
Subject: Mood root
Why we like it:
- The image really features nothing but the root, but somehow it captures your attention and you want to scroll down to find out what the whole deal is about.
#14
Sender: Reformation
Subject & preheader: THE SUSTAINABILITY REPORT: Q2 – Read our updates.
Why we like it:
- Gamification + rollover image. The answers to the question are shown when the image with it is being hovered over.
- Social incentives like this help build the community around the brand and hopefully make a difference for the environment.
Rollover in Emails
A rollover is a dynamic effect that can be applied to images, buttons and banners. The element with a rollover effect changes when hovered over with a cursor. This tactic is used to give products a better demonstration and interactivity to the email body.
In our email editor, you can add a rollover effect to the image in several clicks by simply enabling the corresponding feature.
#15
Sender: The Sill
Subject: NEW bold blooms inside.
Why we like it:
- An original template layout with left-aligned footer.
Bet these 15 cool email examples gave you some inspiration and motivation to get creative with your own upcoming campaigns. And the best part is that it’s easy to do with our platform.
Our drag-and-drop editors for emails and automated workflows allow you to create awesome emails implementing the latest tech and design trends. Don’t forget to take care of relevant content, and your email marketing will bring you satisfied and loyal customers.