115 Email Subject Lines for Mother’s Day

Mother’s Day is an international holiday celebrated in many countries. Typically, it falls on different dates in May:

Whatever the date though, marketers start preparing Mother’s Day ideas way before May. And alongside email design and content, writing an effective email subject line is an issue also worth your attention.

Most Popular Mother’s Day Subject Lines

In May, you’ll hardly find a brand that doesn't run special Mother’s Day greetings and sales. As a result, 80% of subject lines in your inbox would contain such words as sale, discount, free, extended, gift, % off. Which isn't bad as people will expect gifts and promo codes from you. However, a bit of ingenuity will be helpful to make your emails noticeable in the Inbox stuffed with alike messages.

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Original Subject Lines for Mother’s Day Emails

Surely, sales shouldn’t be the only focus of your Mother’s Day email marketing. Yes, the first thing people look for in emails is profit, but when you see 50 subject lines in a row saying Happy Mother’s Day Sales, you get kind of immune to all calls.

So don’t put all eggs in one basket and don’t rely on discounts only. Try to strike the different cords with emotive and touching words.

For a good result, launch drip Mother’s Day campaigns and use several approaches to email marketing subject line writing. A couple of weeks before the holiday, announce early sales, then send sales extended and right on a big day send a warm congratulations without any extra words or CTAs.

And if you need some inspiration in terms of email design, check our Mother’s Day email examples and see what campaigns are worth mimicking.

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