First steps
Events and Behaviour Tracking
User Data
- Email Builder Review
- Designing your email
- Creating a Synchronized Module
- Setting Responsivity
- Building Smart Containers
- Creating a Gmail Promotions Annotation
- Adding a Rollover Effect
- Adding a Background to an Email
- Adding Anchor Links
- Adding a Video to an Email
- Adding a Table to an Email
- Adding a Custom Font
- Adding Social Media Buttons
- Editing HTML and CSS
- Working with “Images” block
Omnichannel
Automation
Personalization
Analytics
Multilanguage Campaigns
Recommendations
API
Security and Compliance
Integration
Filtering Recommendations for Campaigns by Contact Fields
Recommended products in campaigns may depend on the values in the contact fields. For example, a marketplace can recommend products from a favourite seller, an online store can only show shoes according to a contact's size, etc.
3 filtering options are available:
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Show only products:
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If a contact does not have the value of an additional field specified in the filter, for example, Size, they will receive personalized recommendations without applying the filter.
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If a contact has a field value, but the feed doesn't have that value, they will not get recommendations.
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If a contact has a field value, and there are recommended products with the required Size in the feed, the contact will receive recommendations based on the filter.
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Show more products:
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If a contact has the value of an additional field specified in the filter, they will receive personalized recommendations without applying the filter.
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If a contact has a field value, but in the feed, let's say, only 3 products with the required value, they will receive 3 recommendations according to the filter, the rest — without applying the filter.
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If a contact has a field value and enough products in the feed with a matching value, they will receive a full set of recommendations with the filter applied.
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Do not show products:
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If the value in the additional field specified as a filter matches the product's value in the feed, a contact will not see such a product in the recommendations.
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If a contact does not have the value of the additional field specified in the filter, they will receive recommendations without applying the filter.
Adding Recommendation Filtering by Contact Fields
1. Go to the Data Sources tab in your account settings.
2. Click Add rules on the data source, or edit a previously created rule.
3. Enter a name and click Add rule in the rules for contact fields.
4. Select the display option.
5. In the first column, select the contact data field.
6. In the last column, select a field from the product feed.
This creates a link between the contact field and the product field in the feed. For example, the size in the contact field is equal to the eu_size field in the feed.
7. Click Done.
