# Yespo CDP — Pricing

> Source: https://yespo.io/pricing
> Last verified: 2026-07-16
> Currency: EUR (€). All prices are per month, before local taxes/VAT.
> Yespo is an omnichannel Customer Data Platform (CDP) for ecommerce: unified customer profiles, behavioral tracking, marketing automation, omnichannel campaigns, and AI-driven personalization.

Yespo does not sell fixed, pre-packaged bundles. You assemble a subscription from three groups and the interactive calculator sums them up:

**Monthly cost = CDP plan + selected communication channels + selected AI Personalization add-ons**

---

## How pricing works

### 1. Everything is priced by contact-count tiers

There are 21 tiers. All prices below are lookups against these tiers — pricing is not linear and not per-contact:

`5 000 · 10 000 · 15 000 · 25 000 · 35 000 · 50 000 · 75 000 · 100 000 · 150 000 · 200 000 · 250 000 · 300 000 · 350 000 · 400 000 · 450 000 · 500 000 · 600 000 · 700 000 · 800 000 · 900 000 · 1 000 000`

### 2. Each component is priced by a different contact count

The CDP plan is priced by the **total** size of your database. Each channel is priced by the number of contacts **actually reachable through that channel** — which may be much lower.

| Priced by | Applies to |
|---|---|
| Total contacts in the database | All CDP plans, App Inbox, Widgets and Subscription forms, Website Product Recommendations |
| Contacts with an email address | Email |
| Contacts with a phone number | SMS, Viber, Telegram-bot |
| Contacts with a web push token | Web Push |
| Contacts with a mobile push token | Mobile Push |
| Contacts with a mobile device ID | In-App Push |

By default every channel count equals the total database size. The **"Refine cost calculation"** block on the pricing page lets you set each of the five counts independently (choosing from the same 21 tiers), which lowers the price of the affected channels only.

> Worked example: a 100 000-contact base with Email selected costs **275 €/mo** for the Email channel. If only 25 000 of those contacts have an email address, setting "Number of contacts with email" to 25 000 drops the Email channel to **96 €/mo** — the 25 000 tier. The CDP plan price does not change.

### 3. Universum includes all communication channels

On **Basic**, **Extended**, and **Professional**, every communication channel is billed separately at the rates below.

On **Universum**, all nine communication channels (Email, SMS, Viber, Web Push, App Inbox, Widgets and Subscription forms, Telegram-bot, Mobile Push, In-App Push) are **included at 0 €**. The plan price is the whole cost.

**Website Product Recommendations is never included** in any plan — it is always billed separately, including on Universum.

### 4. The AI Personalization group is free but gated

Three add-ons — **Mass Email Product Recommendations**, **Product recommendations in triggered campaigns**, and **Predictive segmentation** — have **no separate price**. They are enabled together as one group and cost 0 €, but they are **only available on the Professional and Universum plans**. Selecting any one of them in the calculator automatically switches the CDP plan to Professional. In effect, their cost is the price difference of upgrading to a Professional (or Universum) plan.

### 5. 1 000 000 contacts is a custom quote

At the top tier (1 000 000 contacts) the calculator stops showing a total and displays **"Individual plan"** instead. Yespo quotes these individually, based on the maximum number of: contacts in the database, email campaigns, SMS messages, campaigns in Viber and Telegram bots, App Inbox notifications on the website and in the app, In-App notifications in the app, push notifications from the app and website, and widgets on the website and in the app.

---

## CDP Plans

| Plan | Who it's for |
|---|---|
| **Basic** | Small ecommerce projects launching basic CDP and personalization. |
| **Extended** | Growing ecommerce businesses working with segmentation and custom personalization logic (without behavioral data and AI). |
| **Professional** | Ecommerce teams ready for behavioral personalization and AI-driven recommendations in messaging. |
| **Universum** | Mature ecommerce businesses with omnichannel communications and a comprehensive CDP strategy. Includes all communication channels. |

### CDP plan prices (€/month, by total contacts)

| Contacts | Basic | Extended | Professional | Universum |
|---|---|---|---|---|
| 5 000 | 0 | 65 | 207 | 799 |
| 10 000 | 0 | 65 | 207 | 799 |
| 15 000 | 0 | 65 | 207 | 799 |
| 25 000 | 0 | 65 | 207 | 799 |
| 35 000 | 0 | 65 | 207 | 799 |
| 50 000 | 0 | 65 | 207 | 799 |
| 75 000 | 0 | 88 | 281 | 799 |
| 100 000 | 0 | 110 | 349 | 799 |
| 150 000 | 0 | 149 | 474 | 1 086 |
| 200 000 | 0 | 186 | 590 | 1 350 |
| 250 000 | 0 | 220 | 698 | 1 598 |
| 300 000 | 0 | 252 | 801 | 1 834 |
| 350 000 | 0 | 284 | 900 | 2 061 |
| 400 000 | 0 | 314 | 996 | 2 280 |
| 450 000 | 0 | 343 | 1 089 | 2 493 |
| 500 000 | 0 | 371 | 1 179 | 2 700 |
| 600 000 | 0 | 426 | 1 354 | 3 099 |
| 700 000 | 0 | 479 | 1 521 | 3 482 |
| 800 000 | 0 | 530 | 1 683 | 3 852 |
| 900 000 | 0 | 579 | 1 839 | 4 211 |
| 1 000 000 | Individual plan | Individual plan | Individual plan | Individual plan |

The Basic plan is free (0 €) at every tier — you pay only for the channels you add. Extended, Professional, and Universum are flat up to a point (65 / 207 / 799 €) and then scale with database size.

Universum is displayed on the pricing page with a **"-36%"** discount badge; the figures above are the final prices shown.

---

## Communication channels

Prices are per month, by the number of contacts reachable via that channel (see "How pricing works" above). **All of these are 0 € on the Universum plan.**

Every channel has its own column below. Seven of them share an identical rate at every tier — **SMS, Viber, Web Push, App Inbox, Widgets and Subscription forms, Telegram-bot, In-App Push**. Email is priced higher; Mobile Push is roughly double the shared rate.

| Contacts | Email | SMS | Viber | Web Push | App Inbox | Widgets and Subscription forms | Telegram-bot | Mobile Push | In-App Push |
|---|---|---|---|---|---|---|---|---|---|
| 5 000 | 28 | 8 | 8 | 8 | 8 | 8 | 8 | 17 | 8 |
| 10 000 | 48 | 14 | 14 | 14 | 14 | 14 | 14 | 28 | 14 |
| 15 000 | 65 | 19 | 19 | 19 | 19 | 19 | 19 | 38 | 19 |
| 25 000 | 96 | 28 | 28 | 28 | 28 | 28 | 28 | 56 | 28 |
| 35 000 | 124 | 36 | 36 | 36 | 36 | 36 | 36 | 72 | 36 |
| 50 000 | 163 | 47 | 47 | 47 | 47 | 47 | 47 | 95 | 47 |
| 75 000 | 221 | 64 | 64 | 64 | 64 | 64 | 64 | 129 | 64 |
| 100 000 | 275 | 80 | 80 | 80 | 80 | 80 | 80 | 160 | 80 |
| 150 000 | 373 | 109 | 109 | 109 | 109 | 109 | 109 | 217 | 109 |
| 200 000 | 464 | 135 | 135 | 135 | 135 | 135 | 135 | 270 | 135 |
| 250 000 | 550 | 160 | 160 | 160 | 160 | 160 | 160 | 320 | 160 |
| 300 000 | 631 | 184 | 184 | 184 | 184 | 184 | 184 | 367 | 184 |
| 350 000 | 709 | 206 | 206 | 206 | 206 | 206 | 206 | 413 | 206 |
| 400 000 | 784 | 228 | 228 | 228 | 228 | 228 | 228 | 457 | 228 |
| 450 000 | 857 | 250 | 250 | 250 | 250 | 250 | 250 | 499 | 250 |
| 500 000 | 928 | 270 | 270 | 270 | 270 | 270 | 270 | 541 | 270 |
| 600 000 | 1 066 | 310 | 310 | 310 | 310 | 310 | 310 | 621 | 310 |
| 700 000 | 1 198 | 349 | 349 | 349 | 349 | 349 | 349 | 697 | 349 |
| 800 000 | 1 325 | 386 | 386 | 386 | 386 | 386 | 386 | 771 | 386 |
| 900 000 | 1 448 | 422 | 422 | 422 | 422 | 422 | 422 | 843 | 422 |
| 1 000 000 | Individual plan | Individual plan | Individual plan | Individual plan | Individual plan | Individual plan | Individual plan | Individual plan | Individual plan |

The pricing page groups these as **Channels of Communication** (Email, SMS, Viber, Web Push, App Inbox, Widgets and Subscription forms for websites, Telegram-bot) and **Mobile Channels of Communication** (Mobile Push, In-App Push).

### Important: SMS and Viber pricing covers the platform only

The SMS and Viber prices above are for **connecting and operating the channel inside Yespo** (contact storage, editor, segmentation, analytics). **Message delivery is not included.** Direct sending through Yespo requires an additional SMS or Viber plan:

- SMS rates: https://yespo.io/sms-prices
- Viber rates: https://yespo.io/viber-prices

### What every channel includes, on any plan

- Data collection from various sources and creation of unified profiles (API)
- Use in omnichannel workflows
- Bulk and triggered campaigns
- Test sending of emails, messages, and notifications
- Creation and unification of promo codes
- Personalization with built-in dynamic variables
- A/B testing
- Campaign revenue tracking (included in Professional and Universum plans)

### Per-channel capabilities

**Email** — Drag-and-drop editor; domain verification and sending from business addresses; 1600+ ready-made templates by industry, email type, and event; AMP blocks and templates for interactive emails; segmentation by contact fields and orders (via API); product recommendations in bulk and triggered emails (Professional and Universum); analytics by domains, segments, and contacts.

**SMS** — Setup of processing through popular SMS providers; phone numbers stored in the unified contact profile; add and select alpha-names; message editor; sending to 200+ countries; segmentation by contact fields and orders (via API); analytics by segments and contacts.

**Viber** — Phone numbers stored in the unified contact profile; separate Viber sender name; images, buttons, and links; promotional and transactional messages; message editor; segmentation by contact fields and orders (via API); product recommendations in bulk and triggered messages (Professional and Universum); analytics by segments and contacts.

**Web Push** — Notifications sent to users' desktop and mobile browsers. Web push token stored in the unified contact profile; displays in Chrome, Opera, Microsoft Edge, Firefox, Safari; notification editor; personalized web push campaigns; segmentation by geolocation, browser type and version, OS, browser language, subscription page; interaction analytics.

**App Inbox** — A notification center on the website and in the mobile app for sending individual content to users' personal accounts. Identified visitor data stored in the unified contact profile; notification editor; integration with website and mobile app interfaces; unread indicators; images, animations, and buttons; notification categories and expiration terms; segmentation by activity in notifications; analytics by segments and contacts.

**Widgets and Subscription forms for websites** — Dynamic website interface elements for collecting visitor data, driving interaction, and navigating to specific pages. Single builder for subscription forms, request forms, informers, call buttons, age gates, sliders, NPS, surveys, and multistep forms; annoyance safeguard; connection via Google Tag Manager and WordPress; product recommendations in widgets; segmentation by activity in widgets; analytics on widget and form activity.

**Telegram-bot** — Connect an existing Telegram bot to Yespo CDP; contact ID stored in the unified contact profile; audience segmentation and communication automation in the bot; images, buttons, and links; message editor; segmentation by contact fields and orders (via API); product recommendations in bot messages; analytics by segments and contacts.

**Mobile Push** — Notifications sent from mobile apps to the device screen. Mobile push token stored in the unified contact profile; integration via SDK; notification editor; segmentation by activity in notifications; interaction analytics.

**In-App Push** — Messages shown inside the mobile app during usage, as pop-ups or other forms. Mobile device ID stored in the unified contact profile; linked to mobile push notifications; notification editor; display conditions; product recommendations in In-App messages; segmentation by activity in messages; interaction analytics.

---

## AI Personalization

### Website Product Recommendations

Billed separately on every plan, including Universum. Priced by total contacts in the database.

| Contacts | Price |
|---|---|
| 5 000 | 236 |
| 10 000 | 236 |
| 15 000 | 236 |
| 25 000 | 236 |
| 35 000 | 236 |
| 50 000 | 236 |
| 75 000 | 321 |
| 100 000 | 399 |
| 150 000 | 542 |
| 200 000 | 674 |
| 250 000 | 798 |
| 300 000 | 916 |
| 350 000 | 1 029 |
| 400 000 | 1 139 |
| 450 000 | 1 245 |
| 500 000 | 1 348 |
| 600 000 | 1 547 |
| 700 000 | 1 739 |
| 800 000 | 1 924 |
| 900 000 | 2 103 |
| 1 000 000 | Individual plan |

### Mass Email Product Recommendations · Product recommendations in triggered campaigns · Predictive segmentation

No separate charge (0 €) at any tier. These three are enabled as a single group and require the **Professional** or **Universum** plan — they cannot be added to Basic or Extended. Their effective cost is the price of the Professional CDP plan at your tier.

---

## Worked examples

All figures verified against the live calculator on 2026-07-16.

| Configuration | Contacts | Calculation | Total |
|---|---|---|---|
| Basic + Email | 50 000 | 0 + 163 | **163 €/mo** |
| Extended + Email | 500 000 | 371 + 928 | **1 299 €/mo** |
| Professional + Email (AI group included) | 100 000 | 349 + 275 | **624 €/mo** |
| Professional + Email (AI group included) | 500 000 | 1 179 + 928 | **2 107 €/mo** |
| Universum (all channels included) | 100 000 | 799 + 0 | **799 €/mo** |
| Universum + Website Product Recommendations | 100 000 | 799 + 399 | **1 198 €/mo** |

---

## CDP plan feature comparison

### Key features

| Feature | Basic | Extended | Professional | Universum |
|---|---|---|---|---|
| Free audit for new customers | Yes | Yes | Yes | Yes |
| Unification of data from all available channels into a single profile | Yes | Yes | Yes | Yes |
| Multistep omnichannel trigger workflows | Yes | Yes | Yes | Yes |
| Analytics by channels and campaigns | Yes | Yes | Yes | Yes |
| Segmentation by contact attributes | Yes | Yes | Yes | Yes |
| Segmentation by custom events and event parameters | No | No | Yes | Yes |
| Segmentation based on activity on the website, in the app, and in messages | No | No | Yes | Yes |
| Product recommendations in triggers | No | No | Yes | Yes |
| Product recommendations in bulk campaigns | No | No | Yes | Yes |
| 20+ ready-made workflows with product recommendations | No | No | Yes | Yes |
| Revenue tracking from campaigns | API | API | Yes | Yes |
| AI-powered personalization based on customer behavior | No | No | Yes | Yes |
| Personal support for eligible clients | No | No | Yes | Yes |
| All channels included in the plan | No | No | No | Yes |

### Automation and personalization

| Feature | Basic | Extended | Professional | Universum |
|---|---|---|---|---|
| Multistep workflows | 10 | 75 | 200 | unlim |
| Custom events | unlim | unlim | unlim | unlim |
| Number of workflow launches per month | 5 | 25 | unlim | unlim |
| Abandoned Cart and Browse | No | No | Yes | Yes |
| Dynamic content (Apache Velocity) | Yes | Yes | Yes | Yes |
| Configure mailing frequency strategies | No | No | Yes | Yes |
| Multilingual support | No | No | Yes | Yes |
| Content prioritization | No | No | Yes | Yes |
| Personalized promo codes/offers | No | No | Yes | Yes |

The number of workflow launches depends on your email plan: "Unlimited messages" — 5 × number of contacts; "Unlimited contacts" — 1 × number of messages; "Free" — 50 000 launches per month.

### Segmentation

| Feature | Basic | Extended | Professional | Universum |
|---|---|---|---|---|
| RFM analysis | Yes | Yes | Yes | Yes |
| Cohort analysis | Yes | Yes | Yes | Yes |
| Predictive segmentation | No | No | Yes | Yes |
| Segmentation by geolocation and geofencing | No | No | Yes | Yes |
| Parametric segments | No | No | Yes | Yes |

### Tracking (behavior monitoring)

| Feature | Basic | Extended | Professional | Universum |
|---|---|---|---|---|
| Web tracking script | No | No | Yes | Yes |
| Data transmission via API | Yes | Yes | Yes | Yes |
| Mobile tracking via SDK | Yes | Yes | Yes | Yes |
| External data sources integration (Google BigQuery) | No | No | Yes | Yes |
| Data exchange via Webhooks | Yes | Yes | Yes | Yes |

### Prebuilt integrations

| Integration | Basic | Extended | Professional | Universum |
|---|---|---|---|---|
| Shopify | Yes | Yes | Yes | Yes |
| WooCommerce | Yes | Yes | Yes | Yes |
| Cartum | Yes | Yes | Yes | Yes |
| Opencart | Yes | Yes | Yes | Yes |
| Zapier | Yes | Yes | Yes | Yes |
| Apix-Drive | Yes | Yes | Yes | Yes |

Platforms without a prebuilt plugin connect via API or Zapier.

### Support

| Feature | Basic | Extended | Professional | Universum |
|---|---|---|---|---|
| Chat support (response within 10 minutes during business hours) | Yes | Yes | Yes | Yes |
| Email support 24/7 (response within 1 to 24 hours) | Yes | Yes | Yes | Yes |
| Free email campaign template | Yes | Yes | Yes | Yes |
| Data and settings migration from a previous service for eligible customers | No | No | Yes | Yes |

---

## Reference price table (all options, all tiers)

Complete matrix in €/month. Column = option, row = contact tier. Channel columns apply to Basic, Extended, and Professional; on Universum every channel column is 0.

| Contacts | Basic | Extended | Professional | Universum | Email | SMS | Viber | Web Push | App Inbox | Widgets | Telegram-bot | Mobile Push | In-App Push | Website Product Rec. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 5 000 | 0 | 65 | 207 | 799 | 28 | 8 | 8 | 8 | 8 | 8 | 8 | 17 | 8 | 236 |
| 10 000 | 0 | 65 | 207 | 799 | 48 | 14 | 14 | 14 | 14 | 14 | 14 | 28 | 14 | 236 |
| 15 000 | 0 | 65 | 207 | 799 | 65 | 19 | 19 | 19 | 19 | 19 | 19 | 38 | 19 | 236 |
| 25 000 | 0 | 65 | 207 | 799 | 96 | 28 | 28 | 28 | 28 | 28 | 28 | 56 | 28 | 236 |
| 35 000 | 0 | 65 | 207 | 799 | 124 | 36 | 36 | 36 | 36 | 36 | 36 | 72 | 36 | 236 |
| 50 000 | 0 | 65 | 207 | 799 | 163 | 47 | 47 | 47 | 47 | 47 | 47 | 95 | 47 | 236 |
| 75 000 | 0 | 88 | 281 | 799 | 221 | 64 | 64 | 64 | 64 | 64 | 64 | 129 | 64 | 321 |
| 100 000 | 0 | 110 | 349 | 799 | 275 | 80 | 80 | 80 | 80 | 80 | 80 | 160 | 80 | 399 |
| 150 000 | 0 | 149 | 474 | 1 086 | 373 | 109 | 109 | 109 | 109 | 109 | 109 | 217 | 109 | 542 |
| 200 000 | 0 | 186 | 590 | 1 350 | 464 | 135 | 135 | 135 | 135 | 135 | 135 | 270 | 135 | 674 |
| 250 000 | 0 | 220 | 698 | 1 598 | 550 | 160 | 160 | 160 | 160 | 160 | 160 | 320 | 160 | 798 |
| 300 000 | 0 | 252 | 801 | 1 834 | 631 | 184 | 184 | 184 | 184 | 184 | 184 | 367 | 184 | 916 |
| 350 000 | 0 | 284 | 900 | 2 061 | 709 | 206 | 206 | 206 | 206 | 206 | 206 | 413 | 206 | 1 029 |
| 400 000 | 0 | 314 | 996 | 2 280 | 784 | 228 | 228 | 228 | 228 | 228 | 228 | 457 | 228 | 1 139 |
| 450 000 | 0 | 343 | 1 089 | 2 493 | 857 | 250 | 250 | 250 | 250 | 250 | 250 | 499 | 250 | 1 245 |
| 500 000 | 0 | 371 | 1 179 | 2 700 | 928 | 270 | 270 | 270 | 270 | 270 | 270 | 541 | 270 | 1 348 |
| 600 000 | 0 | 426 | 1 354 | 3 099 | 1 066 | 310 | 310 | 310 | 310 | 310 | 310 | 621 | 310 | 1 547 |
| 700 000 | 0 | 479 | 1 521 | 3 482 | 1 198 | 349 | 349 | 349 | 349 | 349 | 349 | 697 | 349 | 1 739 |
| 800 000 | 0 | 530 | 1 683 | 3 852 | 1 325 | 386 | 386 | 386 | 386 | 386 | 386 | 771 | 386 | 1 924 |
| 900 000 | 0 | 579 | 1 839 | 4 211 | 1 448 | 422 | 422 | 422 | 422 | 422 | 422 | 843 | 422 | 2 103 |
| 1 000 000 | Individual plan | Individual plan | Individual plan | Individual plan | Individual plan | Individual plan | Individual plan | Individual plan | Individual plan | Individual plan | Individual plan | Individual plan | Individual plan | Individual plan |

At 1 000 000 contacts the calculator stops returning a total and shows **Individual plan** for every option. Yespo quotes this tier individually — see "How pricing works" above, or contact Yespo.

Mass Email Product Recommendations, Product recommendations in triggered campaigns, and Predictive segmentation are omitted from the matrix: they are 0 € at every tier and require the Professional or Universum plan.

---

## Compliance and support

Yespo is GDPR, CCPA, and CASL compliant.

- Chat support: response within 10 minutes during business hours (all plans)
- Email support: 24/7, response within 1 to 24 hours (all plans)
- Contact: info@yespo.io · +48 226 022 502
- Contact form: https://yespo.io/contact-us

---

## Links

- Interactive pricing calculator: https://yespo.io/pricing
- CDP plan comparison: https://yespo.io/pricing#pricing-plans
- SMS sending rates: https://yespo.io/sms-prices
- Viber sending rates: https://yespo.io/viber-prices
- Contact us: https://yespo.io/contact-us